Our expertise

Managing Transformation

Your brand is your lighthouse, which guides you along the digital transformation path. It defines the roots of your company and the objective of the transformation process.

A brand reduces the complexity of yourdecisions, thereby increasing the pace of transformation and minimizes the risk of making a false move. A brand provides employees with motivation and security.

We analyze your innovation- and client environment and develop lasting brand strategies that navigate and/sustain your transformation process.

GENERATING GROWTH

A strong brand enables growth and ensures stability in times of crisis. A strong brand is a door opener exploring new market segments, and helps to acquire new customers. One of the conditions for sustainable economic success is the differentiation from the competition.

We partner with you to build a unique brand. We support you to identify your growth potential and help you to position the brand in the minds of your customers.

Unsere Expertise:

INCREASING LOYALTY

It has always been easier to retain customers than to win new ones. This applies equally to your best employees .

Loyalty and trust need to be managed: outbound (for customers) and inbound (for employees). We develop concepts that enable you to optimize brand centric customer contact points, programs that allow your employees to live the brand and brand based recruiting concepts to attract high potentials.

Our Identity alignment programs and employer branding concepts promote the awareness and appreciation for your business.

 

Our approach – building leadership through identity

BRAND LED BUSINESS TRANSFORMATION

Globalization, digitalization and demographic change have led to growing uncertainties and a strong need for orientation and identification.

Therefore, a powerful brand identity should be the core of every company. We are not talking about a rigid framework but rather an organic system of human relationships. Brands are created by humans, managed by humans, and used by humans.

Considering this, we help companies and institutions to sharpen and align their strategy, organization and communication in a way that people relate to them and deploy strong bonds, for sustainable business success. Our approach is unique as it integrates not only management but also employees and external partners.

We help you generate new enthusiasm for your brand and tangible brand experiences.

Employer Branding for law firms

SPECIAL: Employer branding for law firms - why the employer brand is important for your success.

Throughout a research and evaluation of job descriptions, we have found that, with the exception of a considerable range of starting salaries, there are hardly any differentiating factors in the external presentation.

To the article >

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Our offer for employee mobilization

CULTURAL ACTIVATION

Corporate culture has become one of the top competitive advantages, both in marketing as well as in employee engagement. Our approach is not about run-of-the–mill mission statements or glossy image brochures. It is about converting the brand identity into specific activation programs, which bring your corporate culture to life. In collaboration with your teams we develop quick wins, which can be put into practice immediately, as well as pilot projects with a longer-term horizon for realization.

For more information please call us: +49 40 414 06 446.

Our Lab offers

HOW DOES YOUR COMPANY LOOK LIKE IN THE FUTURE?

IDENTITY LAB:

In this module we identify ways for your brand identity to become the successful nucleus of your company. Together we work out approaches of how brand identity can be used as a management tool to lead people and create enthusiasm among your customers.

 

NEW WORK LAB:

Digital transformation and changes in society’s values influence the way we work together. How will we organize the work of tomorrow? In our New Work LAB we create pragmatic impulses, which combine the entrepreneurial success of the company with the personal satisfaction of the individuals involved in the day-to-day work.

Our scope of services

Focusing strategy

# positioning-& brand strategies

# corporate strategies-& basic guiding principles

# transformationstrategies

# growth-& portfoliostrategies

# brand architectures

# brandanalysis & brandaudit

# brandcontrolling & sucess measurements

# support M&A processes

Unsere Expertise:

Activating organization

# corporate culture/ working culture

# transition/ change management

# leadership-enabling

# employee mobilization

# Internalizing brand identity & values

# employer branding

Unsere Expertise:

Optimizing communication

# brand development & brand structure

# customer experience & touchpoint strategies

# development of communication strategy

# agency selection & guidance

 

Brand consultancy means promoting your potential

CREDENTIALS

Brandad Systems / BDO / Beach Panties / Boehringer Ingelheim / Buderus / Bundeszentrale für politische Bildung / Commerzbank / Covestro /CrossMediaConsultants / Deutsche Telekom / Düsseldorf Airport / Ebner Stolz / FIDES Treuhand / frog design / German Medical Consultants / Henkel  Adhesive Technologies / Hilti / IG BCE / Infomotion / indi coco / Interamt.de / kalaydo.de / Paul Hartmann AG / PSD Bank / T-Systems / Vattenfall / Vivento / WDR mediagroup

Expert specialists

INDUSTRY FOCUS

Tax & Legal: professionel services firms, law firms, auditing and tax consulting companies

Information & Communications Technologies (ICT): IT,  telecommunications, system integration etc.

Industry: mechanical and plant engineering

Associations & Non-Government Organisations (NGOs): industry associations, trade unions, special interest groups

Maritime Sector: shipping companies, shipyards and maritime service and watersports industry

Experts for brands. Partners for change.

OUR TEAM

Analyse with foresight, think holistically, act specialised.

Brand led business transformation requires a high level of expertise in terms of entrepreneurial activity. We are specialists in the fields of strategy, brand management, organisational and personal development and communication. Each of our partners is a specialist in his field with years of experience in different industries.

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Steffen Kahl
Manging Partner, Hamburg
Senior expert brand led business transformation / University degree in economics / Board Director Leo Burnett, London / Managing Director Landor Associates / 25+ years brand management
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Dr. Alexander Schubert
Partner, Hamburg
+25 years of experience in branding / and change communication / ex-CEO of Brand Union / expertise in FMCG, automotive, financial services, IT/TC & high-tech / jury member at iF-award and BoB-Award
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Monika Gehle
Partner, Hamburg
Expert branding and corporate design / Extensive know -how in the field of visual identities / development and realization corporate design of leading companies

Herzmut.

OUR IDENTITY AND OUR DAILY INCENTIVE: HERZMUT. ONE WORD, ONE PROMISE: TO PASSIONATELY DEVELOP OUR CLIENTS BRANDS WORKING WITH A COURAGEOUS AND EMPHATIC ATTITUDE.

blog

News / Projects / Backgrounds / Publications
The challenge of corporate culture: Start small but get started!
The challenge of corporate culture: Start small but get started!
14. August 2018 by in Business

How agile teams can quickly and sustainably change the work culture of an entire company – pragmatically and effectively.   CENTRAL THESES: 1) Corporate culture is the new corporate capital

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SPECIAL: law firms and employer branding – why the employer brand is important for your success.
SPECIAL: law firms and employer branding – why the employer brand is important for your success.
19. April 2018 by in Digital transformation

  The „War for Talents“ Throughout a research and evaluation of job descriptions, we have found that, with the exception of a considerable range of starting salaries, there are hardly

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The new paradigm of corporate culture
The new paradigm of corporate culture
17. April 2018 by in Digital transformation

Continuity and Transformation / The new paradigm of corporate culture / The impact of Larry Fink’s alert on the future of company management /   „A sense of purpose“ –

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Customer Relationships in the Digital Age
Customer Relationships in the Digital Age
16. September 2016 by in Digital transformation

How digital transformation also affects and changes traditional customer relationships The digitalization of business is in full swing. Even if your B2B enterprise does not contain any e-commerce components, and

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New book: Professional service firm as a successful brand
New book: Professional service firm as a successful brand
25. January 2016 by in Digital transformation

Stephanie Hartung latest book ” The law firm as a successful brand ” is published by Springer Gabler. The book shows why firms , who see and manage themselves as

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Stephanie Hartung joins brandrelation consulting as associated partner
Stephanie Hartung joins brandrelation consulting as associated partner
20. January 2016 by in Uncategorized

As of 2016 we welcome Stephanie Hartung as a partner at brandrelation consulting. Stephanie has severe expertise in brand -centric management and published several books in this field. Her recent

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