New book: Professional service firm as a successful brand

Kanzlei als erfolgreiche Marke

Stephanie Hartung latest book ” The law firm as a successful brand ” is published by Springer Gabler.

The book shows why firms , who see and manage themselves as a brand, are more successful than their cometition. The book explains how to get there . All relevant questions around the topic: „the law firm as a brand“ are answered , and the systematic brand building process is practically explained, step by step.

This book is the first comprehensive compendium on the topic „A law firm as brand catering for a successful law firm marketing.

Info about the book:

“The law firm as a successful brand”

Springer Gabler Verlag, Wiesbaden, 2015
http://www.springer.com/de/book/9783658098001

Preface: Prof. Dr. Leo Staub, Direktor Legal Management, Universität St. Gallen
Einführung: Markus Hartung, Direktor des Centre for the Legal Profession, Bucerius Law School

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