Stephanie Hartung latest book ” The law firm as a successful brand ” is published by Springer Gabler.
The book shows why firms , who see and manage themselves as a brand, are more successful than their cometition. The book explains how to get there . All relevant questions around the topic: „the law firm as a brand“ are answered , and the systematic brand building process is practically explained, step by step.
This book is the first comprehensive compendium on the topic „A law firm as brand catering for a successful law firm marketing.
Info about the book:
“The law firm as a successful brand”
Springer Gabler Verlag, Wiesbaden, 2015
Preface: Prof. Dr. Leo Staub, Direktor Legal Management, Universität St. Gallen
Einführung: Markus Hartung, Direktor des Centre for the Legal Profession, Bucerius Law School